Borderlands Franchise Has Sold 100 Million Units Since Its Inception In 2009

Gearbox has revealed that the Borderlands franchise has officially crossed 100 million units sold worldwide since the launch of the first game in 2009.

In addition to the sales milestone, the studio also revealed a new initiative for Borderlands 4 players, The Hunt, which had previously generated $118,995.80 to support St. Jude Children’s Research Hospital.

Starting November 6th, Borderlands players will be participating in The Hunt. Earlier this year, this long-standing community fundraising event generated a record-breaking $118,995.80 USD to support St. Jude Children’s Research Hospital in its mission to treat and cure childhood diseases. This time, we have a challenge for you: 2K Foundations, the driving force behind 2K’s social impact, and Gearbox will match every dollar donated to The Hunt up to last year’s record amount, potentially raising more than $230,000 for St. Jude. So get in there and donate!

And we’ve got some other pretty big news: the Borderlands franchise has officially crossed 100 million units sold! There aren’t many franchises that have ever hit that milestone, and we certainly didn’t get here on our own. For us, it started with that first Borderlands in 2009, and we’ve been excited about everyone who has joined us in the Borderlands along the way.

Beyond that, Gearbox revealed that currently working on more Borderlands 4 content for next year, while the Weekly Activity and Community Challenges will continue. “But we’re also taking a bigger look at the franchise as a whole. Where can we take it next? What characters do you want to spend more time with? What stories deserve a payoff?,” reads the post.

[Source – Borderlands]

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