Stanleybet Group and Magellan Robotech to exhibit at SiGMA World Rome 2026

Magellan Robotech has been shortlisted in the Best Omnichannel Operator category at the 2026 Italian SiGMA Awards, with the ceremony scheduled for the final day of the show.

SiGMA World Rome 2026 marks the second edition of SiGMA’s Rome event at Fiera Roma, with more than 30,000 delegates and 1,200 exhibitors expected from 2–5 November. Stanleybet Group and its B2B technology arm, Magellan Robotech, confirmed their participation on 26 October 2026, taking stand H5-5069 at the show.

Stand H5-5069: Omnichannel and AI in focus

Stanleybet Group will use its stand at SiGMA World Rome to present its approach to integrating digital and retail channels, alongside the application of artificial intelligence and advanced mathematical models to gaming products.

The group operates more than 2,000 betting shops across Europe and has maintained a Liverpool-based headquarters since moving from Belfast, where it was founded in 1958.

The exhibition space is designed around an immersive concept intended to facilitate product demonstrations and B2B meetings. Representatives from both Stanleybet Group and Magellan Robotech will be available at the stand throughout the three exhibition days.

Magellan Robotech: B2B technology and award shortlisting

Magellan Robotech, established in 2014 as Stanleybet Group’s dedicated B2B division, develops custom betting platforms, virtual sports products and gaming software for operators. Its product catalogue includes virtual football titles such as Trident and EuroTrident, as well as keno and self-service betting systems.

The brand’s presence at SiGMA World Rome coincides with its shortlisting for the Best Omnichannel Operator category at the 2026 Italian SiGMA Awards. The awards ceremony is scheduled for 5 November, the final day of the event.

Key themes at the stand will include the evolution of omnichannel platforms, AI-driven algorithms and the use of mathematical modelling in gaming product development.

About SiGMA World Rome 2026

SiGMA World Rome 2026 runs from 2 to 5 November at Fiera Roma, Via Portuense 1645–1647, Rome. The event is expected to draw more than 30,000 delegates, 1,200-plus exhibitors and 550 speakers across five conference stages.

About Stanleybet Group

Stanleybet Group is a sports betting and gaming operator founded in Belfast in 1958 and headquartered in Liverpool. The group operates more than 2,000 retail betting outlets across Europe and holds a presence in markets including Italy, Germany, Cyprus, Belgium, Croatia and Romania. Its B2B technology division, Magellan Robotech, provides virtual gaming and platform solutions to third-party operators.

About Magellan Robotech

Magellan Robotech is the B2B gaming technology division of Stanleybet Group, established in 2014 and based in Liverpool. The company develops custom betting platforms, 3D virtual sports, keno products and self-service terminal software for gaming operators worldwide. Its clients span regulated markets in Europe and beyond.

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